4-week email marketing campaign: from goal to send schedule
A campaign is a sequence of emails with one goal, not a one-off newsletter. This plan fixes the goal and the offer first, then schedules writing, testing and sending so nothing goes out half-finished.
- Timeline
- 4 weeks
- Sample plan
- 4 phases, 16 tasks
- Made for
- Founders, creators and shop owners who have an email list, or are building one, and want a focused campaign.
Free to start with Google sign-in. The free plan includes one AI project generation.
The plan at a glance
A sample structure to start from. When you build it in ScatterFlow, the AI adapts phases, tasks and dates to your own details.
1Preparation
Before week 1- Define the one action you want readers to take
- Choose the audience or segment of your list
- Check your sender setup (SPF, DKIM) and the unsubscribe link
- Decide the offer and its deadline
2Write
Week 1- Outline 4 to 6 emails: awareness, value, proof, offer, last call
- Write two subject line options and the preview text for each email
- Draft all emails
- Set up a simple, readable template
3Test and schedule
Week 2- Send test emails and check them on a phone
- Proofread copy and click every link
- Schedule the sends
- Prepare a short follow-up for people who did not click
4Send and learn
Weeks 3-4- Send according to the schedule
- After each send, check clicks, replies and unsubscribes
- Answer replies personally
- Write a one-page summary: what to keep, change and drop
What depends on what
Plans break when one slipped date quietly pushes everything after it. These are the links that matter here.
- The offer and deadline have to be decided before any email is written.
- Test sends depend on finished drafts, and scheduling depends on the tests.
- The follow-up email depends on how the first send performed.
How ScatterFlow helps
One plan, six views
Checklist, calendar, timeline, flow chart, kanban and workspace all show the same plan, so you never copy tasks between tools.
Dependencies move together
Reschedule one task and the tasks that depend on it can shift with it. The timeline shows the critical path.
AI writes the first draft
Describe your goal in a sentence. ScatterFlow asks a few questions and builds phases, tasks and deadlines you then adjust.
Dates where you already look
Your dated tasks can sync to Google Calendar, on every plan.
Common mistakes to avoid
- Writing each email the night before it goes out.
- Judging success by open rates alone. Privacy features make them unreliable, so watch clicks and replies.
- Putting several calls to action into one email instead of a single clear one.
Frequently asked questions
How many emails should a 4-week campaign have?
Four to six emails is a reasonable range for a focused campaign: enough to build interest, show value and make the offer without tiring your list. Adjust it to your audience.
Does ScatterFlow send the emails?
No. ScatterFlow plans and schedules the work: writing, review and send dates. You send the emails from your email tool.
Turn this into your own plan
Describe your goal in a sentence and ScatterFlow builds your checklist, calendar, timeline and flow chart.
More use cases
Not sure what to plan yet? Try the free project idea generator.