Brand and website launch plan: from positioning to launch day in 90 days
A brand launch touches strategy, design, writing and tech at once, and these tasks block each other. This plan puts them in order, so early decisions (positioning, name, visual identity) feed the website and content that follow.
- Timeline
- 90 days
- Sample plan
- 5 phases, 20 tasks
- Made for
- Founders and small teams who launch a new brand with a lean team.
Free to start with Google sign-in. The free plan includes one AI project generation.
The plan at a glance
A sample structure to start from. When you build it in ScatterFlow, the AI adapts phases, tasks and dates to your own details.
1Positioning
Weeks 1-2- Define your audience, their problem and your promise
- Research 5 competitors and find the gap
- Choose a name and tagline and check domain availability
- Write a one-page brand brief
2Brand identity
Weeks 2-4- Design the logo and the colour palette
- Choose typography
- Put the basics into a short brand guide
- Prepare social profile assets
3Website
Weeks 4-8- Plan the sitemap
- Write the core copy
- Build the site and test it on mobile
- Set up analytics and email capture
4Content system
Weeks 6-10- Pick 3 content pillars and 2 channels
- Create the first 12 pieces of content
- Prepare the launch email
- Set up a weekly publishing routine
5Launch
Weeks 11-13- Run the final checklist: links, forms and legal pages
- Announce on all channels
- Collect first feedback
- Review the launch and plan the next 90 days
What depends on what
Plans break when one slipped date quietly pushes everything after it. These are the links that matter here.
- The website copy depends on the positioning, and the website design depends on the brand identity.
- Content creation starts once the identity assets exist.
- The launch checklist depends on the website being tested.
How ScatterFlow helps
One plan, six views
Checklist, calendar, timeline, flow chart, kanban and workspace all show the same plan, so you never copy tasks between tools.
Dependencies move together
Reschedule one task and the tasks that depend on it can shift with it. The timeline shows the critical path.
AI writes the first draft
Describe your goal in a sentence. ScatterFlow asks a few questions and builds phases, tasks and deadlines you then adjust.
Dates where you already look
Your dated tasks can sync to Google Calendar, on every plan.
Common mistakes to avoid
- Designing a logo before you know who it is for.
- Building the website while the message is still changing.
- Launching without the legal pages your country requires, such as a privacy policy and an imprint.
Frequently asked questions
Can a solo founder do all of this in 90 days?
Yes, if the scope stays small: one offer, one audience and a handful of pages. Simplify or outsource the parts you are slowest at, and when something takes longer, move the date and let the dependent tasks shift with it.
What is the difference between a brand launch and a website launch?
The brand is the promise and the identity, the website is where people experience it. Doing them in this order keeps you from redesigning the site after the brand settles.
Turn this into your own plan
Describe your goal in a sentence and ScatterFlow builds your checklist, calendar, timeline and flow chart.
More use cases
Not sure what to plan yet? Try the free project idea generator.